Relocating a business is no easy task and there are various reasons why businesses relocate. Business expansion, hike in labor and operation costs, or even personal reasons may be part of the reasons you want to relocate. Before you relocate to Switzerland, you must take into consideration several things:
Rules and Regulations
You must first find out the rules and regulations that govern Switzerland as most countries differ. Before you make your move, you must seek professional advice on the regulations that touch on your business. Taxation laws are varying and any failure in compliance might lead to serious problems such as hefty fines or prosecution in a court of law. You must do thorough research and find out the laws that govern your particular type of business. There might be certain restrictions that might hinder you from relocating, so you must do your due diligence first. Find out all the legal implications of your relocation to be on the safe side. You definitely do not want to be on the wrong side of the law!
Marketing strategies differ from country to country. Your strategies might have worked very well in your current country, but that doesn’t mean they will in Switzerland. An international market analysis needs to be carried out prior to your move. You must gather enough knowledge of the target audience. Learn about slogans in Switzerland and what they mean. If you are moving into a different language zone, you must learn how to translate properly to avoid making blunders that your brand might never recover from. The best way to do this is to hire experts from Switzerland who will translate the market trends and literally make your move easier, especially when it comes to advertising.
Know who your competitors are. It is inevitable that wherever you move to, there will be others offering the same service. Create an edge and find out what will make you stand out among your competition. Find a location with limited competition so that you gain a foothold faster.
Learn the Language and Culture
Relocating to a country which speaks a different language can be a huge barrier. If you do not know the language, you might have to employ an interpreter. This slows down your day-to-day business because of over-reliance on the translator. Miscommunication might also be an issue and a drop in productivity will be inevitable. Prior to your move, take up some lessons in the local language. This makes it easier to communicate and with time, you will become more fluent in the language.
Learning the culture of the Swiss is an added advantage as you will be able to interact more comfortably with the locals. A seemingly innocent gesture might be offensive to a local. Take time to learn the basics of the local culture. It might take a while to grasp everything, but it pays not to be ignorant.
Relocation must make sense in the long term. If you are moving to reduce costs, it will not make sense if the relocation ends up bankrupting your business. The current exchange rate is an important factor to consider. You must seek expert advice so that you know when the best time to do a conversion is. You might end up losing a lot of money if you don’t pay attention to this. Ensure you stay informed of current financial affairs, especially of your host country. Even when you hire a financial analyst to advise you, you need to at least have an idea of the intended market.
Hire a Relocation Services Company
The easiest way to relocate is to hire the services of a relocation services company. A relocation services company will make your move and integration to Switzerland seamless. The company has to be able to:
- Do a market analysis
- Consultation on all legal aspects and acquiring work and residence permits
- Initial contact and accompaniment to meetings with the relevant authorities
- Contract negotiation support
- Construction services and project management
- Search for suitable premises
Relocating to a new country is always a tough decision to make. Do your due diligence when moving to Switzerland. Learn everything you need to learn about the languages, culture, legal aspects and everything relevant to your business success.